26 June 2024
Level 106, Exchange 106
Hublot is a luxury Swiss watch brand known for its innovative designs, bold use of materials, and a philosophy that merges traditional watchmaking with contemporary aesthetics. Founded in 1980 by Italian watchmaker Carlo Crocco, Hublot made an immediate impact on the watch industry with the introduction of the first watch to feature a natural rubber strap, a material unheard of in luxury timepieces at the time. This innovation became the brand's signature, setting the stage for its future as a pioneer in the world of haute horlogerie.
The brand’s name, “Hublot,” which means “porthole” in French, reflects its design ethos, often inspired by the maritime world. The early designs featured a minimalist yet striking look, combining gold cases with the rubber strap—a contrast that was both elegant and sporty.
Hublot gained further prominence under the leadership of Jean-Claude Biver, who joined the company as CEO in 2004. Biver introduced the now-famous "Art of Fusion" philosophy, which emphasized the blending of different materials such as gold, ceramic, carbon fiber, and rubber in a single timepiece. This approach led to the creation of the iconic Big Bang series, which debuted in 2005. The Big Bang was an instant success, winning numerous awards and solidifying Hublot's reputation as a daring and innovative brand.
Hublot is also known for its partnerships and collaborations, which have broadened its appeal beyond traditional watch enthusiasts. The brand has collaborated with various high-profile entities, including Ferrari, UEFA, and FIFA, creating limited-edition timepieces that resonate with fans of motorsports, football, and other sports. Hublot’s presence in these fields has made it the watch of choice for many athletes and celebrities.
The brand’s commitment to innovation extends beyond design and materials; Hublot has also been at the forefront of technical advancements in watchmaking. The in-house Unico movement, for instance, is a testament to the brand's engineering prowess, featuring a chronograph mechanism with a flyback function, all developed and produced within Hublot's own manufacture.
Hublot’s watches are not just timepieces; they are statements—bold, unconventional, and unmistakably modern. The brand continues to push the boundaries of what a luxury watch can be, appealing to those who value exclusivity, craftsmanship, and a touch of avant-garde in their accessories.
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